Aquarius
Bringing the can to life
Six limited-edition Aquarius can designs brought to life through character motion, 3D environments and playful product reveals. Working as a team of three, we built the pieces from scratch and delivered 94 screen adaptations.
Developing the proposal
We first proposed how the can would move, how its textures would appear on screen and how the illustrated artwork could come to life. Those tests established the visual direction before production.
Building the 3D animation
We developed the can animation and surrounding 3D elements, refining camera angles, movement and timing. Materials, textures and lighting gave the product depth while preserving the packaging’s graphic style.
Different worlds, one campaign
Bringing the characters to life
We animated the illustrations in After Effects, giving each design its own movement and personality, then combined the 2D animation with the 3D renders in compositing.
Adapting across screens
Once approved, we adapted the pieces into 94 versions, adjusting layout, framing, scale and animation for each screen.