MADWEST · Monopoly GO!
Monopoly GO!
— Spooky
A playful haunted world brought to life through art direction, character animation and AI video production.
Working with MADWEST, I contributed to the visual development of the project and animated characters and sequences for the final film, combining a stylised look with a colourful, atmospheric Halloween setting.
Watch the filmArt Direction — Defining the World
My art direction work began with visual research and moodboards, exploring haunted interiors, theatrical lighting and character-driven storytelling. The aim was to balance mystery and humour, creating a world that felt spooky while remaining playful and inviting.
I developed the visual direction through explorations of environments, colour, lighting and composition. These studies helped establish a shared aesthetic for the mansion and its characters, providing a reference for the production of individual shots.
Character Animation & AI Video
Alongside the visual development, I worked on character animation and AI-generated video sequences. The process involved shaping performances, testing movement and refining shots to carry the intended action and personality.
Maintaining continuity was a central challenge: characters, environments and lighting needed to feel consistent across shots. I iterated on the generated material, assessing each result against the established art direction and refining it within the wider production.