3D animation · Compositing · Storyboarding
Iberdrola
Iberdrola — From Callao to the city
3D animation and compositing for Callao, adapted for Metro and other digital screens.
My contribution
For Iberdrola’s “Pase lo que pase” campaign, I created the 3D screen animation for Callao and handled the animation and compositing across multiple screen formats. I also developed and pitched the FOOH idea, creating the storyboard to present the concept to the client.
01
3D animation & compositing
I animated the 3D piece for Callao and composited the screen content, bringing the animation and graphic elements together for the final deliveries.
One campaign, multiple formats
I created multiple adaptations for Metro and other screens, handling the animation and compositing for each version and adjusting the layout to suit the different display formats.
3D display · Animation
FOOH · Storytelling
02
FOOH — Selling the idea
My contribution to the FOOH focused on developing the idea and turning it into a storyboard for the client presentation. The storyboard gave the proposal a visual sequence and helped communicate how the action would unfold in the city.