HIKVISION
My role — From first idea to final screen
I handled the complete creative and production process: developing concepts, generating images with AI, bringing them into motion, editing the sequences and delivering the final finish and screen adaptations.
Across retail, food and original creative pieces, I explored different visual directions, maintaining control over composition, pacing and visual consistency throughout.
From concept to screen
Each piece started with an idea and a visual direction. I developed concepts across retail, food and experimental content, then generated and refined the images that would become the foundation of each sequence.
Turning images into motion
I brought the selected images into motion through AI video generation, testing different approaches and refining the results to preserve visual consistency and keep each sequence aligned with the original idea.
Editing and final finish
I edited the generated footage into finished pieces, shaping the pacing, transitions and overall flow. Selection and post-production were essential to maintain a consistent finish across the final video.
Managing the production
Handling the entire process myself required careful organisation, constant prioritisation and close attention to every final delivery.
Many screens, different demands
Each screen format required its own decisions about framing, scale and movement. Some needed a revised composition, while others required reworking the source imagery or animation to suit the available space.