Coca-Cola
Created for Callao
An original concept created from scratch for Coca-Cola on the Súper 8 screen in Callao, Madrid. A familiar gesture — sharing a drink — becomes an animation designed for the height of the screen.
Coca-Cola · Callao, Madrid
From concept to final delivery
I created the original idea, developed the creative direction, animated the complete piece and handled the final finish.
Designed for the screen
The screen’s unusually tall format shaped the composition from the outset. I worked with scale, movement and timing to guide the eye through the piece and make the animation read clearly from the street.