Moeve
A new era in motion
As Cepsa became Moeve, dinosaurs took centre stage in a campaign introducing the brand’s new identity. Our challenge was to bring that world to digital outdoor screens, adapting the campaign for Callao City Lights and metro placements.
Working from the original campaign, we developed versions tailored to different screen formats, rethinking composition, scale and timing. The collaboration later extended to a tennis-themed piece for the Conde de Godó tournament.
My role — From concept to final delivery
I developed new creative proposals for Moeve’s digital outdoor campaign, taking the work from the initial idea through to the final finish. Building on the brand’s dinosaur concept, I created pieces specifically conceived for the screens and the way audiences would experience them.
Together, we produced 40 adaptations for the Callao City Lights screen circuit, as well as metro and airport placements. I adapted the animation to each format, adjusting movement, positioning, timing and composition.
The challenge was to preserve a coherent visual experience across very different proportions, keeping the dinosaurs and their interactions with people clear and engaging.
Behind the scenes
A closer look at the production stages and screen adaptations. Each format called for adjustments to framing, scale and composition, maintaining visual continuity while making the most of each screen’s proportions.
A new stage — Conde de Godó
Following our first projects for Moeve, we were commissioned to create a new piece for the Conde de Godó tennis tournament. The brief brought the campaign’s dinosaur universe into a sporting setting, with a fresh idea tailored to the event.