Art direction proposal
Phantom— Making Protection Visible
An art direction proposal exploring how to make digital protection tangible.
The brief was to communicate the safety of money held in a digital wallet through striking imagery built around sharp objects. Scissors, a safety pin and a pushpin became the protagonists of a sculptural visual world, contained within a transparent protective layer.
The Visual Approach — Sharp Objects, Soft Protection
I explored different compositions, materials and lighting setups to find a balance between visual tension and reassurance. Hard metallic surfaces and pointed edges contrasted with soft, inflated forms, creating a sense of containment while keeping every object visible.
The development moved through warm still-life arrangements, individual object studies and packaging experiments before arriving at the final direction: a restrained composition combining textured silver, transparent material and a violet accent.
Final artworks
The two final artworks present the same arrangement against light and dark backgrounds, exploring how contrast changes the mood while preserving a consistent visual language.
